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    <loc>https://www.boldworkstudios.co.uk/blog/the-best-video-types-for-each-stage-of-the-marketing-funnel</loc>
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      <image:title>Blog - The Best Video Types for Each Stage of the Marketing Funnel - Introduction</image:title>
      <image:caption>Video marketing has become one of the most powerful tools for businesses to engage their audiences and drive conversions. However, not all videos serve the same purpose. A well-planned strategy requires different types of video content that align with the buyer’s journey. This journey is often visualised as a marketing funnel, consisting of three primary stages: Awareness, Consideration, and Decision. Each stage serves a unique function, and by leveraging the right video content at the right time, businesses can maximise engagement and conversion rates.</image:caption>
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    <loc>https://www.boldworkstudios.co.uk/blog/how-to-direct-non-actors-in-business-or-brand-videos</loc>
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    <lastmod>2025-02-06</lastmod>
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      <image:title>Blog - How to Direct Non-Actors in Business or Brand Videos - What do we know?</image:title>
      <image:caption>We’ve had the pleasure of working with a myriad of businesses in creating super video content for their brands. However, one of the challenges with producing content for businesses is navigating how to direct the people featured in the videos (who are commonly not actors). Whether it's a ‘Meet the Team’, ‘About us’, or social media video, there are always pinch points where individuals can feel lost in front of the lens, and start to feel a little awkward.</image:caption>
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      <image:title>Blog - How to Direct Non-Actors in Business or Brand Videos - 1.Preparation is paramount</image:title>
      <image:caption>This process starts before you step on set. It may seem like an obvious point, but I’ve fallen victim to assuming my frame of reference is universal before shoot day. In preparation for your shoot, whether you’re an external team coming in, or you’re planning the videos for your own company, do make sure you have a polished creative proposal/brief detailing what you plan to film, and when. What are these documents actually consisting of? I’ll usually format my creative proposal to include a summary of the overall aims of the videos we plan to shoot, mentioning if the goal is to drive engagement on instagram, improve conversion on the website for visitors, or build brand credibility.</image:caption>
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      <image:title>Blog - How to Direct Non-Actors in Business or Brand Videos - 3. Keep the Script Simple and Conversational - if you need one at all!</image:title>
      <image:caption>Learning scripted lines can be intimidating for non-actors to get to grips with, and even just the practice of recital, rather than speaking organically can throw off the seamlessness of delivery. Instead, I try to opt for prompts, or short questions if it is interview style. How might a prompt look different to a written line?  Line - “Now say ‘Our business prides itself on client communication’”  Prompt - “Why don’t you tell us a little bit about how you guys approach client relationships”</image:caption>
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      <image:title>Blog - How to Direct Non-Actors in Business or Brand Videos - 5. Shoot Multiple Takes and Keep It Light</image:title>
      <image:caption>I don’t think it's realistic in any instance to expect everything to go exactly to plan on the first take, but especially in these scenarios, you must be prepared to reshoot shots a fair number of times. Your reaction to this can really affect the atmosphere in the room, so don’t huff and puff, it’ll only make things worse. ✔ Tip: If they mess up, don’t make a big deal of it—laugh it off and reassure them that this is a natural part of the process, and seasoned professionals do exactly the same thing.</image:caption>
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      <image:title>Blog - How to Direct Non-Actors in Business or Brand Videos - 7. Make It a Conversation, Not a Performance</image:title>
      <image:caption>We’ve certainly already touched on this, but specifically, getting a novice actor to speak to a camera directly can be incredibly stressful. In shoots like ‘Meet the team’ I also just stylistically prefer asking the individual to talk to someone just off camera. Not only is staring at the camera pretty full-on, but being able to position someone else just aside allows for an actual human interaction and conversation. It will remove a lot of the artificial nature of the situation, and often times, the actor will forget about the camera all together. ✔ Tip: Have someone off-camera nod and react to their answers— it’s a seemingly useless change, but it makes a world of difference.</image:caption>
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    <lastmod>2025-01-31</lastmod>
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      <image:title>Blog - Tips and Tricks to Boost Engagement with Your Video Content&amp;nbsp; - 2. KEEP EM’ READING.</image:title>
      <image:caption>A large proportion of Facebook and Instagram users watch videos without sound. Think, scrolling in a meeting, or on the train. Consequently, a substantial number of people rely on screen titles and captions to follow videos. So get them on there to increase viewer retention! Some tips for your titles! Use bold and short text that is easy to read. Ensure the captions are related to your theme. You can also highlight certain words to make people pay more attention to them. We usually use an app called captions! Furthermore, moving into 2025, accessibility is imperative. Your posts should be easy for everyone to enjoy, so take the extra time to make your videos inclusive!</image:caption>
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      <image:title>Blog - Tips and Tricks to Boost Engagement with Your Video Content&amp;nbsp; - 5. Optimise for Mobile Viewing</image:title>
      <image:caption>According to the report, more than 80% of video consumption occurs on mobile apps, which means your content has to be mobile optimised. The best video sizes for different social media platforms include; vertical and square videos for platforms like Instagram and TikTok. The Mobile optimisation tips: For the vertical videos the aspect ratio of 9:16 should be used. Ensure that the text and graphics used are clear when using a small screen. Replay the content on different devices before releasing it.</image:caption>
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      <image:title>Blog - Tips and Tricks to Boost Engagement with Your Video Content&amp;nbsp; - 8. Tell a Story</image:title>
      <image:caption>This is another classic way to engage the audience and make them connect with the video on an emotional level. A good story helps to make your content more engaging and shareable. But perhaps even more importantly, keep it authentic. No one wants to watch heartless, hyper-corporate videos. Don’t be afraid to be authentic, vulnerable and human! In fact, unpolished content is acctually favoured on some platforms like TikTok.</image:caption>
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      <image:title>Blog - Tips and Tricks to Boost Engagement with Your Video Content&amp;nbsp; - 11. Optimise Your Content</image:title>
      <image:caption>Optimising your content is a process that allows you to compare two different elements of your videos and see which one your audience has a better reaction to. It’s easy to implement into your routine and being able to fine-tune a formula for what works in your niche is an amazing skill to develop!</image:caption>
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      <image:title>Blog - Should I create video content in 2025? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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