We work with Dr. Catherine Sykes, a psychologist and coach who helps high achieving professionals manage stress, burnout, and performance. Our approach to her content reflects the tone of her work — calm, clear, and supportive.

For this Instagram video we filmed with a three point beauty lighting setup to create a soft, flattering look that feels approachable yet professional. To keep viewers engaged we introduced more B roll throughout, paired with light sound effects and animated title highlights to emphasise key words and ideas. The edit is still subtle, but with extra visual references that hold attention on a fast moving platform like Instagram.

This project is part of an ongoing monthly collaboration, where we create regular Instagram content that helps Catherine share her insights in an engaging yet understated way.